Overview

A membership hub with a focus on dinner and dating. Linked through a custom-built TopTable API the Socialite offering allows members to set up small, closed-membership parties at hundreds of restaurants and venues across London. Based loosely around the concept of a black book the brand is understated. It uses a blend of relatively feminine Bickham Script forms with a quite masculine palette and relies on a tessellated fleur de lis asset to ground the brand in physical, rather than personal territory. A palette of black and white with a metallic ink somewhere inbetween champagne and lilac create an air of sophistication. Printed material is heavy and well-finished with Spot UV and Matt Laminate.