Overview

A simple ident for a new national event. The logotype uses typography comfortable to its audience in a recognisable format. Rendered flat in black against white or slightly textured in whites against black, the logotype carries a secondary line that can be amended to fit a particular event or location. The weight of this brand really comes with the imagery, which is worked over with strong colours to give the notion of off-screen light and creates a sense of movement and environment.