Overview

A brand new mortgage broker that works specifically with affordable homes developer Genesishomes. The brand was required to look very different to anything Genesis Housing Group has within its umbrella but also to compliment their style guidelines. With a gamut in contrast to Genesishomes the Censeo identity uses two reds – one edged into warm and the other into cool, and white. These are reversible and are used for impact.

The iconic comprises several blurred rings and spots collected by a brush stroke. The stroke provides a conclusion, or defining point to the otherwise very soft and infinite geometry underneath; the theme here is perpetual motion frozen in time. Type is laid over the iconic and aligned right. The ‘n’ is placed in the midpoint of the circle to emphasise the end of the first syllable by focussing it so fully.