Overview

The best thing about creating identities for your own use is, simply, that you can do the things you want to, rather than the things you should. Greenwood Brook is a company within the Profission family so its logotype borrows heavily from Profission. The weight is finer but the treatment is similar. The two names are brought together by slightly editing and merging the ascender on the ‘d’ with the stem of the ‘B’, and the serif’s are removed from the rounded lower-case letters to soften and speed up pronunciation.

The iconic comprises two griffons enclosing a rook. The Greenwood family crest features a white chevron over a black shield; likewise the Brook crest features a black shield. Here the chevron is inverted and originates from under the wings of the griffons. It is not used in full unless it is the only visible element. When used with the logotype, or as an element, only half is shown and is aligned to the edge of the document. The iconic is used as clear or silver foil, embossed, or in black or white.